Social media can be effective as a strategic and select part of public engagement plans, according to findings of a U of M study. Co-principal investigators were Professor Ingrid Schneider of the Department of Forest Resources and Associate Professor Kathryn Quick of the Humphrey School of Public Affairs. “Public engagement for transportation planning and programs is not only required, it’s a crucial component in policy and project success,” Schneider says. “Since 2000, advances in technology and communications provide opportunities to engage with more people in new ways.”
The multipronged, multiyear project investigated current knowledge about public engagement through social media nationwide and in Minnesota. It also developed guidance about how social media may be used to reach and engage diverse populations in the state about transportation planning and projects.